About Outbound Kitchen: The Weekly Menu for B2B SaaS Pipeline
Welcome to The Outbound Kitchen, the weekly menu for B2B SaaS founders, GTM leaders, and sales pros who are done serving reheated 2022 outbound tactics.
If you’re ready to build pipeline that doesn’t taste like microwaved lead gen, you’re in the right kitchen.
Every issue serves up the exact recipes and systems used by the best outbound teams, including:
🍳 Cold email recipes that actually get replies
🍳 Step-by-step outbound playbooks (we call them cookbooks)
🍳 Cold call scripts that convert
🍳 AI prompts to prep faster and scale smarter
🍳 Back-of-house breakdowns of how top SDR teams are structured
🍳 Kitchen Inspections: teardowns of world-class outbound engines (Snowflake, Rippling, Ramp)
Get a seat at the table:
👨🍳 Meet the Chef
I’m Elric Legloire, The Outbound Chef.
I’ve spent 7 years in the B2B SaaS kitchen, starting as a line cook (SDR), working my way up to running the kitchen (sales leadership). I was a 4x top-performing SDR, earned 4 promotions in 2 years at Chili Piper, and led outbound teams for 3+ years.
What my kitchens have served:
🍳 $15M+ pipeline sourced
🍳 $5M+ ARR closed
🍳 Dozens of buyer personas fed: GTM leaders, HR execs, marketing heads, data leaders, security leaders
Now, I teach everything I’ve learned through Outbound Kitchen, so you can skip the trial-and-error phase and apply outbound strategies that actually drive results.
What You Get as a Subscriber
Weekly deep dives on outbound sales, including:
Cold email frameworks that drive replies
Cold call scripts that convert
Outbound sequences that get replies
AI prompts to save time and scale outbound
Behind-the-scenes SDR team structures and playbooks
Real outbound strategies from top-performing SaaS companies
A 7-day free trial to test the full experience.
Full access to the Outbound Chef Kit (valued at $1,000+)
Can I Expense the Newsletter? Yes.
Most subscribers expense Outbound Kitchen using their L&D or enablement budget.
Here’s what the ROI looks like:
SDRs: Book 5 meetings = 3x ROI
AEs: Close 1 extra deal = 4x ROI
Leaders: Help 1 rep close a Tier 1 account = long-term revenue & LTV boost
Sample Email to Request Reimbursement:
Hi [manager’s name],
I’d like to request approval to expense a subscription to the Outbound Kitchen Newsletter. It’s a weekly resource focused on scaling outbound, improving cold outreach, and helping me excel in my role. As a paid subscriber, I’d gain access to all issues and the full Outbound Chef Kit, which includes email frameworks, sequences, cold call scripts, AI prompts, and more (valued at over $1,000!).
The subscription costs $178/year (or $22/month), and even if it helps generate just one better idea, I believe it would be a great investment. I’m confident it’ll deliver a 100x ROI, and I’d love to subscribe.
Please let me know if this is approved.
Let me know if that’s OK.
Thank you,
[Your name]
Price parity
If you live in a country with a lower income level than the US/Canada/Western Europe, email me at bonjour@elriclegloire.com and I’ll hook you up with location-based pricing.
Refunds
Not satisfied with what’s being served? No problem.
Email me within 30 days. Full refund, no questions asked.
Kitchen Hours (PTO Policy)
To keep the quality high, I take 4 weeks off per year. During those weeks, the kitchen is closed, but it keeps every other issue sharp and worth your time.
Sponsorships
Want to sponsor the newsletter or podcast?
Reach out at bonjour@elriclegloire.com to discuss availability.
Join the Kitchen
Every week, a fresh recipe lands in your inbox.
No fluff. No filler. Just high-impact outbound that works.
