4 things you'll learn in this episode:
How to send cold emails that get replies
How Deb turned his LinkedIn profile into an inbound channel
The bottom up approach
How to use communities
Deb Saha is the Top performer within the APAC BDR Team at 6sense.
But Deb approaches his outreach differently than your typical SDR.
He’s found a way to stand out: his bottom-up prospecting approach.
With this strategy, he books 60-70% of his meetings.
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(0:00)Top performing SDR at 6sense
(0:53) Trigger-events for prospecting
(5:42) Structure of a cold email
(9:31) Example of a successful cold email
(13:46) Deb and Subject lines
(15:45) How to use LinkedIn when you sell to BDRs and SDRs as an inbound channel
(17:25) Examples of LinkedIn posts
(18:45) Bottom-up approach
(22:25) Conversations with SDRs
(24:42) How to leverage the information
(25:45) How to use communities for prospecting
(29:50) How to find messages relevant to your product on Slack
(30:47) Favorite resource
(33:07) Favorite tool
(33:58) Tips for SDRs
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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