Listen now on Apple, Spotify, and YouTube.
Ever wondered what's the secret recipe to hire the best BDR candidates?
In this new podcast episode, we’ve got Jack Knight to answer this question.
We'll discuss:
His top 3 interview questions
Key skills he seeks
Real-life examples of top candidates
Who’s Jack Knight?
The tech sales coach with over 5 years of SDR leadership XP experience.
He’s led SDR teams, hired 30+ reps with a 93% success rate, and helped launch over 70 SDR careers.
Some takeaways:
The 3 Core Interview Questions: For SDR roles, it’s all about “Tell me about yourself,” “What research have you done on us?” and “What questions do you have for me?” These test communication, prep, and curiosity. It’s not just about answering—show you’re genuinely interested.
Research Like You Mean It: Winners dig deep. Beyond basic facts, they know recent product launches, case studies, and leadership moves. Shows you’re ready to hit the ground running, not just going through the motions.
Curiosity with Follow-ups: Top candidates don’t just ask about quotas. They turn interviews into conversations, showing they can think on their feet and dive deeper. Perfect prep for real-world cold calling.
Experience Isn’t Everything: Jack’s best SDRs often don’t have SDR experience. What counts? Communication skills, curiosity, and a hunger to learn—proof that raw talent can beat experience.
Stand Out in Your Outreach: Want the job? Go beyond LinkedIn messages. Cold call, send a video, drop a thoughtful voicemail. Show them you know how to grab attention and make them remember you.
Connect with Jack:
References:
The Sales Development Playbook by Trish Bertuzzi
Chapters
00:00 The Secret Recipe to Hiring Top BDRs
00:34 Jack's Top Three Interview Questions
01:02 Breaking Down the First Question
01:45 The Importance of Soft Skills in SDR Hiring
03:27 Ideal Responses to the First Question
07:22 The Second Question
08:21 How to Impress with Company Research
10:43 Real Examples of Outstanding Candidates
22:01 The Final Question
24:12 Curiosity in Interviews: Asking the Right Questions
26:18 Engaging in a Conversational Interview
29:31 Preparing for the Interview: Tips and Tricks
35:34 Standing Out in the Hiring Process
Share this post