In this episode, we'll discuss:
Prospecting current customers and prospects
The signals John uses to reach out to his accounts
Strategies for engaging an industry that is not very active on LinkedIn
John Ciannello is a top SDR @ Fourth.
John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding.
Connect with John on LinkedIn
https://www.linkedin.com/in/johnciannello
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📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire
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Chapters
(00:00) Top-Performing SDR
(02:22) John's Onboarding and Initial Success
(04:37) Engaging with Prospects
(06:56) Handling Corporate vs. Local Decisions
(09:21) Using Texting as a Tool
(11:45) Balancing Prospecting Between Customers and New Prospects
(14:07) Effective Use of Triggers
(18:50) Strategic Calling and Balancing Quality with Quantity
(23:24) Cold Call Strategy
(30:33) Advice for New SDRs
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