4 things you'll learn in this episode:
How to go from lowest performing SDR to top performer
Top SDR habits
The strategy of multithreading prospecting
How to Prospect on LinkedIn
Maddie Hopkin is the Top performer and Enterprise Sales Development Representative at Cognism
But the thing is Maddie started out as the lowest-performing SDR.
And became the top-performing SDR.
With her process: she became the highest performing UK SDR, was SDR of the Quarter for Q1 and Q2, at 160% vs target in Q2.
Since joining Cognism in September 2022, she's created 1.8m in pipeline and created 960k in Q1 alone.
Connect with Maddie: https://www.linkedin.com/in/madeleine-hopkin-002053144/
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📬 For more prospecting and sales development tips, join 2,911 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
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Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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Timestamps:
(0:00) The Top-Performing SDR at Cognism
(1:01) The challenges faced when Maddie was struggling
(2:19)The process to overcome being the lowest-performing SDR
(6:57) The Moment when Maddie started to see her results improved
(8:42) Listening to the cold call recordings
(10:55) Tips from her mentors
(13:30) Daily routine to help in the transformation
(15:42) Multithreading prospecting
(17:08) How to use WhatsApp in your process
(19:16) Differences between commercial and enterprise prospecting
(20:32) Strategy to go after a 400 000 people account
(24:20) Tips for struggling SDRs
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