Listen now on Spotify, YouTube, and Apple.
In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging.
These strategies can help you scale outbound and turn it into your #1 growth engine.
Some takeaways
Personalized Mini Websites
Creating hyper-personalized mini websites tailored to industries, companies, and even individuals has skyrocketed account-to-meeting rates. This approach makes prospects feel seen and valued, setting you apart from generic outreach.
Account-Based Messaging
Leveraging account-specific insights (like executive changes or company milestones) allows for highly targeted messaging that resonates deeply with decision-makers. This is a shift from "spray-and-pray" tactics to precision outreach.
Cold Calling Still Dominates in 2024
Despite the rise of digital channels, cold calling remains one of the most effective outbound strategies. Top-performing teams attribute up to 95% of their meetings to phone outreach, proving its staying power.
Branded Caller ID
Using your company name as the caller ID instead of an individual rep's name builds brand familiarity. Even unanswered calls serve as free advertising.
Targeting Early Adopters Yields Higher ROI
Focusing on early adopters, companies already using innovative tools or solutions, leads to more productive conversations and higher conversion rates. These prospects are more open to trying new approaches.
Competitor-Aware Messaging
Acknowledging competitors in your outreach (instead of ignoring them) builds credibility and trust.
In this episode, we cover:
(00:00) Key Learnings from 2024
(01:31) Mini Websites
(05:26) Account-Based Messaging
(12:51) Cold Calling: Still King in 2024
(15:01) Branded Caller ID
(16:58) Targeting Early Adopters
(22:03) Competitor-Aware Messaging
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