3 takeaways from this episode:
How to use visuals in your outreach
Using automated emails to be relevant, no personalization
How to add value to your prospects
—
For more prospecting and sales development tips, join 2,768 SDRs getting the newsletter here: https://sdrgame.substack.com/
---
We're back with another episode of the SDR Game Podcast!
In this 4th and last episode of our Social Selling mini-season, I had a chat with Julia Carter, an over-achieving AE at Marpipe.
Julia has an amazing journey of transforming from an SDR into an AE superstar, exceeding quotas by up to 400%.
But it's not just about her impressive numbers.
So, how did she do it? Here’s the breakdown:
Bypassed traditional methods: She didn't resort to a single cold call and yet achieved these fantastic numbers.
Automated her outreach: Julia designed successful sequences with a staggering 30-45% open rate, reaching out to more than 3,000 prospects at a time.
Made a name in full-cycle sales: Transitioned into a full-cycle AE role and continued to excel. In Q1 alone, she closed 13 deals, sourcing almost 62% of them herself.
Used Visuals and LinkedIn: She leaned heavily into social selling, LinkedIn Boolean searches, visuals, and automated cold emails to achieve her goals.
(0:00) Intro
(1:42) Prospecting vs building relationships
(4:10) Quality in prospecting
(5:58) How to learn about your ICP and buyer personas
(7:30) How to use boolean searches
(11:31) How to prospect on LinkedIn
(13:15) Visual prospecting
17:33) Follow up message
(18:52) Automated cold emails
(19:40) Julia only has 1 sequence for emails
(22:46) What Julia does when a prospect engages a lot with her outreach
(23:53) Success story with a prospect on LinkedIn
(26:25) How to add value to your prospects
(28:18) Challenges faced when prospecting on LinkedIn
(31:18) Favorite tool for social selling
(32:26) Favorite resource to grow as a rep
(33:30) Social selling tips
Follow Julia on LinkedIn https://www.linkedin.com/in/juliacarter98/
—
Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
Share this post