#10: Lessons of hiring 1000+ sales reps, Recruiting and hiring SDRs: the Cognism step-by-step process - David Bentham, Director, Sales Development @ Cognism

Outbound Kitchen - Sales Podcast (Ex SDR Game)

0:00

-44:27

#10: Lessons of hiring 1000+ sales reps, Recruiting and hiring SDRs: the Cognism step-by-step process - David Bentham, Director, Sales Development @ Cognism

Elric Legloire - Outbound Chef

Dec 07, 2022

For more prospecting and sales development tips, join 1'808 SDRs getting the newsletter here: https://sdrgame.substack.com/

----

In this episode, I talk with David Bentham, Director, Sales Development @ Cognism.

We talk about the structure of the SDR team at Cognism, Cognism has 75 SDRs globally and 8 SDR managers. Dave shares his lessons after hiring 1000+ reps in his career and on the Cognism hiring process. What’s working for them, how many steps, the traits he’s looking for, the red flags he’s looking for, and how long it takes to hire 1 SDR.

Follow Dave: https://www.linkedin.com/in/davebentham/

Resources from the episode:

Never hire a bad salesperson again by Christopher Croner

—

Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/