6 Comments
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Ben Miller's avatar

Validating outbound is much like Mark Roberge's Go-To-Market fit. Once you have PMF, you need GMF. Knowing how to take your product to your customers.

Azam's avatar

Well put 👍

Elric Legloire - Outbound Chef's avatar

100%. But I still talk to a lot of companies that skip this step.

Rainbow Roxy's avatar

Love this perspective, Elric! It's so interesting how the data counters all the LinkedIn chatter. Whats the biggest shift in the new outbound playbook?