How to Build Outbound From Scratch in 2025

Introducing: Outbound Starter Kit

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Outbound works, but only if you do it right.

Most startups mess it up before it even starts. If you’re a founder or GTM lead and your whole plan is to rely on inbound or referrals… you’re basically waiting for a pipeline crisis to happen.

Outbound is still the most scalable and predictable way to grow a B2B SaaS business in 2025, but only if you treat it like a system. Not a side project.

Let’s fix that.

Here’s why most outbound motions fail:

❌ Founders don’t believe in cold outreach, because they don’t reply to cold outreach

❌ They expect revenue in 3 months, when it actually takes 9–12

❌ They hire SDRs without a sales leader, then blame them when it flops

❌ No one owns outbound, which means no one drives it.

❌ They confuse TAM (Total Addressable Market) with ICP (Ideal Customer Profile) and just spam the wrong accounts

So yeah, no strategy, no ownership, no pipeline.

No surprise it dies.

Now, here’s the truth:

Outbound is still the #1 growth engine at companies like Ramp, Rippling, and Owner.com.

The difference?

They built outbound like a system.

And that’s exactly what we’ll do together.

So I put together this guide: Outbound Starter Kit that walks you through the exact 5 steps to design and build your outbound motion from scratch, even if you’ve never done it before.

Here’s the plan:

📍 Step 1: Build your ICP v1 + personas sheet

Most teams confuse TAM with ICP. That’s why they burn budget on accounts that never buy.

You’ll learn:

• How to segment your market into high-pain, high-conversion targets

• The simple ICP worksheet to define firmographics, technographics, and signals

• How Owner.com and Snowflake nailed their early ICP to drive $20M+ ARR

Read it here:

[Starter Kit] Step 1: Build your ICP v1 + Persona Creation v1

📍 Step 2: Write problem-first messaging (that gets replies)

No one wants your product.

They want their problem fixed.

You’ll learn:

• How to turn pain points into cold messaging that actually lands

• Why “we’re an all-in-one solution” always flops

• Real-world first-message examples from Rippling and Snowflake

Read it here:

[Starter Kit] Step 2: Write Problem-First Messaging (That Gets Replies)

📍 Step 3: Build your Outbound Stack + launch your first accounts

Stop duct-taping tools. Start with a lean stack that scales.

You’ll learn:

• What stack to use under $150/month per rep

• How to run your first outbound sprint with just 50 accounts

• Deliverability checklist + weekly ops cadence template

📍 Step 4: First Hires, Roles, and Ramps (SDR? GTM Eng? Contractor?)

Do you need SDRs? Or just one GTM Engineer?

You’ll learn:

• The 3 proven hiring paths for early-stage outbound

• When to hire full-time vs. fractional support

• Why Brex, Owner.com, and Rippling took very different paths

📍 Step 5: Scale only when it works (and what to measure first)

Don’t throw headcount at a broken system.

You’ll learn:

• How to build a capacity model to know when you’re ready

• The exact KPIs top outbound teams use to track real progress

• Common pitfalls that kill outbound (and how to avoid them)

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How the Outbound Starter Kit works

It’s delivered one step at a time over the next few days, so you can build as you go, not binge and forget.

Tomorrow, we start with Step 1: Building your ICP v1 + Persona Sheet, so you stop spamming your market and start finding real buyers.

Each step comes with one clear action.

What you’ll get:

• A simple outbound system you can launch in <30 days

• Templates (ICP Sheet, Messaging, Outreach Plan)

• AI prompts to speed things up

• Real examples from teams doing it right

• No fluff. Just what works.

By the end, you won’t just understand how to build outbound from scratch… you’ll have a system to launch outbound successfully.

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If that sounds good to you, just click the link below and join the Paid Member plan.

Click here to upgrade to a Paid Member plan, you’ll get full access to the Outbound Start Kit + all the bonus resources.

And yep, it’s all included if you’re already a Paid Member of Outbound Kitchen.

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Let’s get cooking.

P.S. I’ll send one email per business day. I split this up into 5 bite-size lessons instead of one giant 10,000-word monster. Easier to follow. Easier to ship.

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See you tomorrow,

👨‍🍳 Elric

Chef, Outbound Kitchen

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As soon as you're ready, here’s how I can help:

1. Outbound Consulting Call: Need quick help? Book a 40-min session here.

2. Outbound Private Chef:

   1. Part-time, I’ll build, optimize efficiency, and execute your outbound strategy.

   2. Coaching/Advising: get tailored advice to fix your strategy, boost efficiency, and drive results.

3. Interested? Reply to this email or hit me up at bonjour@elriclegloire.com