[Podcast] Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas
(Top Strategy)
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🎙️New podcast episode: episode 2 of the mini-season on Social Selling
Check out the short descriptions below.
Happy listening ✌️
🎙️New podcast episode:
3 takeaways from this episode:
Asking who’s the right person to talk with
When do you pitch vs build relationships with social selling
Different types of messages you can use on LinkedIn
Welcome to episode 31, and 2nd episode of our mini-season about social selling.
In this episode, we're sitting down with Monica McIlroy, a top-notch BDR leader at BizDevLabs, for the 2nd part.
We're chatting about social selling and sharing real-life prospecting examples for four unique buyer personas.
We start with a friendly chat about pitching versus relationship-building dynamics.
Monica shares her tips and tricks for crafting compelling LinkedIn messages, whether they're video, audio, or visual.
She also shares her secret sauce for identifying the right person to connect with in an organization.
Next, we explore five real-world examples, each showcasing a different buyer persona.
Monica shares her strategies for engaging with product marketers, technical product marketers, finance prospects, robotics engineers, and sales leaders.
We wrap up the episode with Monica's key takeaways.
Listen to the episode on Spotify, Apple Podcasts, or your favorite podcast platform. Watch the interview on YouTube here.