How 3 B2B SaaS Companies Built Outbound Sales Teams
(Owner.com, Gong, Flexport)
Welcome to a new 🔒 subscriber-only edition 🔒 of my weekly newsletter of Outbound Kitchen. Each week, I dive into reader questions about scaling outbound and making it your #1 growth engine. For more: Live Outbound Classes | Podcast
Today’s deep dive is a bit different.
We’re not just looking at what the best outbound teams do now.
We’re going back to how they launched outbound in the first place.
What stage were they at?
Why did they go outbound?
And what can you steal from their playbook?
I break down things like:
Who they targeted early on
What their messaging looked like
What tools they used
How the team was structured
What worked, what flopped
And what lessons you can steal and apply right now
Here’s who’s on the menu:
Owner.com (Restaurant SaaS) – Transition from founder-led sales to a $30M outbound-driven business
Flexport (Logistics) – 90% of revenue from outbound in an old-school industry ($2B+ ARR)
Gong (GTM SaaS) – Leveraged outbound to scale beyond their inbound success to $300M+ ARR
Wanna see how they did it?
Click the links and check out the breakdowns.
Let me know, what was your biggest takeaway?
Or what’s your biggest challenge when it comes to launching outbound from scratch?
See you in the next one.
Cheers,
Elric