Most outbound content is just cold outreach tactics (here's better)
How to train SDRs. Sell outbound deals. Build systems. The resources I actually use.
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A lot of outbound content is just cold outreach content.
Cold calling scripts. Email templates. LinkedIn tactics.
Thatâs fine, but it stays on the surface. The resources here go deeper, how to train SDRs, how to sell outbound deals, how to build systems that actually work.
Hereâs what I use:
My go-to outbound resources
The outbound team I study
Snowflake, Ramp, Rippling, Owner, Pigment, Gorgias, ClickUp, Hockeystack
This is where I learn the most right now.
I study whatâs working, whatâs not, and what you should be doing. Studying top teams going after different personas helps you see whatâs transferable and whatâs not. Thatâs what I share in my deep dives.
Books
Most outbound resources stop at âget the meeting.â Gap Selling goes beyond that. It teaches you how to sell outbound deals â not just book them. Outbound meetings shouldnât be treated like demo requests. This book shows you the difference.
Similar thinking to Gap Selling. This one covers the buyer journey and explains why outbound deals shouldnât be treated like demo requests. Different buyer, different process. It covers the fundamentals of what outbound should actually be.
I wrote a summary with my takeaways here:
Busting Silos (Travis Henry + Hillary Carpio)
Written by the Snowflake team. They share how they aligned their full go-to-market team â marketing, sales, and SDRs â to go after target accounts together. If you want to understand how Snowflake built their outbound machine, start here.
The SaaS Sales Method for SDRs (Jacco van der Kooij & Dan Smith)
This one focuses on different ways to break into an account. It includes maps showing how to do it. One of the only books Iâve found that goes deep on multi-threading and account entry strategies.
Podcasts & Content I Check Regularly
Revenue Leadership (Kyle Norton)
Kyle is the CRO behind Owner.com. I love this podcast because he shares behind-the-scenes from his own team. He also interviews leaders from other top outbound teams.
This is where I hear directly from the people behind the top teams I study. If I want to understand how Ramp or Rippling thinks about outbound, I start here.
Stage 2 Capital & Mark Roberge
Great content hub for structuring your sales team. Data-driven frameworks for how to build and scale.
Practical and focused on cold outreach. But Jason also covers the frameworks that make outbound work today.
The books and the blog. They talk a lot about frameworks, and I love how they use visuals to explain complex systems. Makes it easier to implement.
My go-to for email copywriting. They write a lot about how to keep subject lines simple and what actually works in cold emails. Focused specifically on email â and they do it well.
Newsletters Worth Reading
Prospecting from the Trenches (Florin Tatulea)
My go-to newsletter for tactical outreach. Iâve been reading it for years. Still a happy reader.
Cannonball GTM (Jordan Crawford & Doug Bell)
A newer one I started reading recently. I read every issue now. They show practical examples of whatâs possible in 2025 â how to build GTM strategies and how to use AI. Very current.
People I Follow for Clay/AI Workflows
Focused on cold outreach and email specifically. If you want to see whatâs possible with Clay for prospecting, follow Eric.
More focused on systems for SDR teams, calling workflows, process automation. Different angle than Eric, equally useful.
Communities Where I Learn
Good conversations, especially about AI right now.
Focused on leadership for outbound teams. Less tactics, more team-building and strategy.
If youâre using Clay, this is where people share workflows and ideas. Similar content to what Eric and Elijah post, but from a broader community.
What would you add to this list? Drop your favorite outbound resource, Iâm always looking for ones that go deeper than tactics.
P.S. Relaunching my podcast in 2026. If you know any good freelance podcast producers, Iâm hiring.