LinkedIn Voice Notes: Your Secret Weapon to Crushing Your SDR Quota
(And Stand out)
Read time: 2 min
In today's hyper-competitive markets, standing out can be a challenge.
Cold emailing is saturated, and it's hard to make an impact.
But what if there was a different way?
Meet Holly Allen, a top-performing BDR at Deel.
I interviewed her on the SDR Game podcast.
When Holly joined Deel, she put in the time and effort to craft personalized emails for each prospect.
Despite her hard work, her emails didn't get the attention they deserved.
Sound familiar?
Frustrated but not defeated, Holly decided to change her approach.
She stopped sending emails and started to focus solely on LinkedIn and cold calls.
The result?
In Q1, Holly achieved an incredible 260% of her quota without using cold emails or sequences.
Want to know her secret?
You can listen to our full conversation on Spotify, YouTube, and Apple Podcasts.
But today, I want to share with you a key part of her strategy: LinkedIn voice notes.
Here's a step-by-step guide on how Holly uses LinkedIn voice notes to hit 260% of her quota:
How to Use LinkedIn Voice Notes to Get 260% of Quota
The structure:
The Opener:
Show you've done your research
Connecting the dots
Value prop
Call to Action
More info on her voice notes:
Length: 30-45 sec
She always goes in super: high energy to make them feel really excited when they're pressing play. You can listen to Holly’s tone here.
1) The opener
Hey {{First name}}, thanks so much for connecting with me on here.
I wanted to drop you this quick voice note.
2) Show you've done your research
Make it personal. Show that you've taken the time to learn about them. Be specific about what you've noticed.
I noticed {{Something you’ve noticed}}. {{Give something specific about you’ve noticed}}
It’s easy to say you’ve listened to the podcast of someone for example, but being specific, about which episode and which part of the episode, shows that you’ve really done your research.
An example given by Holly in the episode:
I noticed you have an awesome podcast.
I actually listen to your episode with whoever and really love the point about, X, Y and Z.
3) Connecting the dots
Bring the conversation back to your company.
On the note of {{Topic of your company}}, I was really curious to know how it currently works with {{Their employees}}.
Example for Deel:
On the note of global hiring, I was really curious to know how it currently works with (name drop a couple of employees that would be relevant to Deel) how this works with having them set up over in Mexico.
4) Value prop
Introduce your company and explain how you can help.
Not sure if you've heard of {{Your Company}} before {{Prospect First name}}, but we we help {{Buyer personas}} like yourselves with {{How you help}}.
Example for Deel:
Not sure if you've heard of Deel before Elric, but we help HR leaders like yourselves with global hiring, and global payroll.
5) Call to Action
Here’s a new way Holly is trying right now, to end her voice notes:
You're probably gonna tell me you've got this all sorted, or you're probably gonna tell me this isn't relevant.
But if this voice note has intrigued you at all, then let me know. I'd love to have a chat with you.
Have you ever tried using voice notes on LinkedIn?
I challenge you to practice and send voice notes this week.
Share your experiences or questions in the comments below.
Looking forward to hearing your success stories!
That's all for this Sunday.
Quick Reminder: If you like my emails please do “add to address book” or reply.
See you next week.
Happy prospecting ✌️
Elric
As soon as you're ready, I can help you in 2 different ways:
Check the previous SDR Game newsletter I sent, here's the link.
Check my podcast, where I interview top-performing SDRs, you can watch the episodes on Spotify, and YouTube.