How to get a 25% reply rate with C-level execs from 10+ billion revenue companies.

Bonus: a cold email example from a top Strategic SDR.

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​🎙️New podcast episode:

23: Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

​🎙️New podcast episode:

22: How to build an SDR team from scratch, why hiring is the most important for the success of an SDR team, and interview questions to ask SDRs - Jill Bruno, Manager, Sales Dev at RocketReach

Check out the short descriptions below.
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Happy listening ✌️

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​🎙️New podcast episode:

Unlocking the secrets of strategic account prospecting: 25% reply rate via cold email, using ChatGPT, and triggers for C-level executives - Yann Merlaud⁠⁠, Strategic BDR at Celonis

Just released a new episode with Yann, Strategic BDR at Celonis, where we discuss:

• How to tap into annual reports & earnings calls

• ChatGPT for SDRs - crafting emails that convert

• Triggers that grab C-level executives' attention

• Yann's proven strategy for a 25% reply rate with top execs

Yann shared with me his framework to get a 25% reply rate with top execs:

1. Saw this objective and these initiatives

2. Celonis can help you take this initiative further/faster

3. The results your competitors/similar companies got by using Celonis

4. Interest-based CTA mentioned he will talk to someone of his level of seniority

Yann's impressive stats:

• 135% avg. achievement on opportunity targets (last 10 months)

• 86% meeting-to-opportunity rate through deep account research & strategic targeting

• 15+ C-level meetings with the biggest French companies (+10bn in Revenue) via outbound prospecting, and 50+ VP/SVP meetings

Listen to the episode on Spotify, Apple Podcasts, or on your favorite podcast platform. Watch the interview on YouTube here.

🎙️New podcast episode:

How to build an SDR team from scratch, why hiring is the most important for the success of an SDR team, and interview questions to ask SDRs - Jill Bruno, Manager, Sales Dev at RocketReach

New episode on SDR Leadership Mastery: Building & Managing High-Performance Teams: with Jill Bruno, Sales Development Manager at RocketReach.

With Jill, we dive deep into the world of SDR leadership:

• Time management strategies for SDR Leaders

• The pros and cons of role-play vs. cold call reviews

• SDR team metrics that matter

• How to build an SDR team from scratch

• Must-ask interview questions for SDRs

• Tips for new SDR managers

Listen to the episode on Spotify, Apple Podcasts, or on your favorite podcast platform. Watch the interview on YouTube here.