How I Book Meetings on LinkedIn

(3 real examples)

Mar 02, 2025

Read time: 3 min

👋 Hey, Elric here! Welcome to this week’s free edition of Outbound Kitchen. Every week, I break down real questions about scaling outbound so you can turn it into your #1 growth engine. Thinking about upgrading to the paid newsletter? Here’s what you’ll get:

Instant access to 13 paid newsletters, including:
My Outbound Chef Kit: 20+ email templates, cold call scripts, AI prompts, top outbound tools, and more, everything the best outbound teams use. Worth $1,000+

And the best part? You can try it free for 7 days. Cancel anytime.

But I think you'll love it!

👉 Start your free trial today.

Quick note: 🤙 The Outbound Kitchen Community is coming

When I talked to subscribers, they kept asking: “What about a community?”. Well… it’s happening. The OK community is where we’ll cook outbound recipes together. Want early access? Upgrade to the paid newsletter. Paid members get in at their current price as early supporters. After the public launch in Q2? The price goes up.

🏔️ Online Summit: Outbound in Q3

I’m putting together a no-BS online summit for B2B outbound teams, not another salesy, fluff-filled event. Just real tactics that work right now. Want early access? Sign up here, and you’ll be the first to know when free registration opens!

Recently, I was featured on the JB Sales Live show to break down my LinkedIn strategy for booking high-quality meetings.

Today, I'm sharing the exact messages that landed me meetings with 2 enterprise accounts (1,000+ employees) and 1 mid-market company.

My LinkedIn approach is simple, I use Linkedin for:

Find the right signals: I look for compelling events, buying triggers, and real challenges the account is dealing with.
Sending relevant messages that address specific pain points

Let's analyze these 3 successful outreach examples and why they worked.

Let's get cooking!

Message 1: Enterprise Technical Buyer (7,000+ Employee Company)

The Message:

Why It Worked:

Used a specific trigger: Pulled directly from their LinkedIn job description: I referenced their recent Data Mesh Platform transition
Called out a real pain point: Tied their Data Mesh transition to a common struggle: data discovery. More data assets = more time wasted searching for the right data.
Made the impact clear: Showed how this problem isn’t just annoying, it costs time and money = cost of inaction.
Ended with a question: I asked if they even use a data catalog for this. Not every data team does, so it opened the door for a convo.

Message 2: Enterprise Technical Buyer (1,700+ Employee Company)

The message:

Hi Joel, heard Yarin Benado on the Data Engineering show
mention that Gong is integrating data from different sources.

This process can be a real headache.

Our data catalog simplifies it, so you spend less time on
integration and more time using your data.

Have you looked into a data catalog before?

Why it worked:

It was relevant: Mentioned their colleague’s podcast appearance
Called out a real pain point: Referenced a challenge their data team actually talked about, plus the impact.
Offered a solution: Connected their challenge directly to what we solve (our data catalog).
Ended with a question: I asked if they even use a data catalog. Not every data team does, so it opened the door for a convo.

Message 3: Mid-Market GTM Leader (100+ Employee Company)

The message:

Why it worked:

Trigger: I found a LinkedIn post from their colleague about hiring an SDR (178 applicants!). I took the time to review their job description and hiring process.
Relevant Pain Point: I called out a real challenge: standing out in a competitive SaaS market in NYC (against companies currently hiring like Aircall, Sigma, and Ramp). This shows I understand their world and can actually help.
Low-Friction Ask: Instead of pushing for a meeting right away, I offered a quick 2-minute video, an easy, no-pressure way to start the convo.
Subtle Social Proof: Mentioning well-known SaaS companies signals that I get high-growth hiring strategies, making my insights more valuable.

How to Copy This Recipe?

Do Your Homework: Before reaching out, find something real: a challenge, a compelling event in their company. Check LinkedIn, their content, or even external sources.
Analyze it & highlight a gap: meaning what's the impact of what you find on their business?
Use Social Proof (When It Makes Sense): reference similar customers, competitors or industry benchmarks for credibility.
Make It About Them: Nobody cares about your product. They care about their problems. Show them how you fix it.
Keep It Low-Effort: Offer a quick video, an insight, or ask a simple question to start a convo.
Keep the message natural & value-driven

This is how outbound should be done!

And by the way, these messages work for email too. Or even better? Use the research as a talking point in your cold calls.

What LinkedIn outreach strategies have worked for you? Would love to hear what’s been effective!

Let's get cooking!

See you in the next newsletter.

👨‍🍳 Elric

Chef, Outbound Kitchen

Want my outbound swipe file with 20+ sequences, scripts, AI prompts, and frameworks (worth $1,000+)?

Upgrade your Outbound Kitchen subscription today for just $22/month and get it all.

Don’t let another week slip by without turning outbound into your top growth engine!