3 Proven Sequence Frameworks to book more outbound meetings
Created by prospecting experts.
Read time: 3 min
Today, I’m sharing with you 3 proven sequence frameworks you can use today to book more meetings, and create more pipeline.
I always struggled and spends hours finding a good way to structure my sequences before joining Chili Piper.
Until I found the 3 sequence structures, I’m going to share them with you today.
Those 3 frameworks will help you maximize response rates, book more meetings, and create more pipeline.
The best part?
You don't need to reinvent the wheel!
Because they have already been tested and proven by prospecting experts, with thousands of prospects, and now I'm sharing them with you, so you can experience the same game-changing results.
Here are the 3 frameworks:
The Justin Michael Method Framework
The Becc Holland Sequence
The Agoge Sequence by Sam Nelson
Let’s go:
#1 The Justin Michael Method Framework
After reading the book Combo Prospecting I started to use the JMM framework.
In the book, they talk about the triple.
The triple touch is:
1 call, 1 voicemail, and 1 email in less than 2 min.
So the prospect can choose the channel they want, to reply to you, and it helps create familiarity with your name.
They talk about 3 clusters. In each Cluster you have 1 main email focused on a specific pain point, followed by 2 other follow-ups or reply bump emails.
The framework
It combines email and cold calls.
Cluster 1
Day 1: Triple: Call, Voicemail, Email
Day 2: Same thread of email 1: Reply Bump, LinkedIn blank connect
Day 3: Reply bump with a visual, call (No voicemail)
Cluster 2
Day 5: Triple, LinkedIn
Day 6: Reply bump
Day 7: Reply bump, ghost call
Cluster 3
Day 9: Triple
Day 10: Reply Bump
Day 11: Reply Bump, ghost call
Total of 21 touches in 11 days
9 emails
3 LinkedIn touches
6 calls, with 3 voicemails
My learnings about this framework, on sales buyer personas, it works great, to get a reply quickly.
For other buyer personas, like marketing personas or data personas, I add 1 or 2 days between each cluster or triple, so prospects don’t feel they receive too many touches from me.
Because I got some negative feedback about receiving too many emails.
#2 The Becc Holland sequence
Created by Becc Holland, former SDR leader at Chorus, G2, and Gong.
Another one that I tried, you have fewer touches in the front of your sequence,
The goal is to do something different from what other sales reps or SDRs are doing. So you have fewer touches in the front of the cadence and more touches at the end.
Because usually, outbound sequences are the opposite.
Also, this one is more focused on personalization and has fewer emails.
The framework
It combines email and cold calls.
Total of 17 touches in 21 business days
5 emails
10 calls, with 2 voicemails
I love this one because it’s doing something different than other reps and in sales, you want to be different, not doing the same as everyone else is doing.
When I was using it, I also added LinkedIn touches.
#3 The Agoge sequence
This sequence was created by Sam Nelson, former SDR leader at Outreach.
Designed to create a comprehensive prospecting experience, it emphasizes value-driven communication and fosters stronger connections with potential clients.
uses this structure for his sequences and he booked 1000+ meetings with it.The framework
It combines email, phone, and social media touchpoints.
Total of 15 touches in 27 business days
7 emails
6 calls, with 2 voicemails first and middle calls
2 social touches
Ready to put one of those frameworks into action?
The JMM framework
The Becc Holland Sequence
The Agoge Sequence from Sam Nelson
Today, pick one framework, apply this framework to your outreach strategy, and watch your reply rate increase.
That's all for this Sunday. Let’s crush Q2!
Quick Reminder: If you like my emails please do “add to address book” or reply.
See you next week.
Happy prospecting ✌️
Elric
PS: Here're the 3 last issues if you miss them:
#37 - How I Went From Laid Off to Hired in Less Than 60 Days: 7 Simple Steps
#36 - Mastering Cold Calling: A Step-By-Step Guide from a Top Enterprise SDR
If you want to read the previous ones, here's the link.