11 Resources That Will Teach You All You Need to Know About Prospecting
For new, and Top-performing SDRs
Read time: 2 min
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Listen to the episode here: YouTube, Spotify, or Apple Podcasts.
A new SDR hit me up last week asking:
'What resources are best for a new SDR?'
Today there is always a book, a new podcast to start listening to, or a new newsletter to follow.
So it can be hard to know what’s the most valuable.
Here are my go-to resources to grow as an SDR:
Learn about prospecting and sales:
📚 4 books that helped shape my perspective:
Fanatical Prospecting: A fantastic read for mindset shaping. The messaging chapters are outdated.
The SaaS Sales Method for SDRs by Jacco Van Der Kooij, and Dan Smith: my favorite book about modern prospecting strategies.
Outbounding by William (Skip) Miller: A detailed guide on outbound sales.
Spear Selling by Jamie Shanks: a book with Different Account-Based Strategies.
🎙️ 2 podcasts I swear by
30 Minutes to President's Club
While a majority of episodes are for AEs, there's a goldmine of prospecting tips that SDRs can benefit from.
Listen to the show here: https://www.30mpc.com/
SDR Game
(Yep, that's mine!)
Might seem biased, but it's gaining traction among both new and top-performing SDRs.
I'm creating a podcast I wish I had when I started as an SDR.
And ...
I'm still learning while recording those episodes.
Listen to my show here: YouTube, Spotify, or Apple Podcasts
💌 1 newsletter that offers unique insights
My favorite newsletter: Prospecting from the Trenches by Florin Tatulea .
A rich, insightful look into the world of modern prospecting, and what works in 2023.
Subscribe here: Prospecting from the Trenches
🌎 3 Websites/Blogs
Flip the Script by Becc Holland: a goldmine about prospecting, her website.
Winning by Design resources: A scientific approach to sales, visit their website here.
Lavender’s blog: A deep dive into the art of cold emailing, visit the blog here.
Learn about my prospect world
Apart from the resources on sales and prospecting.
It's important to immerse yourself in the content your prospects and customers consume.
No, I don't mean the ebooks and blogs your company creates.
Find their favorite podcasts, blogs, and communities.
Absorb the content they engage with daily.
I still do this at CastorDoc to learn about data leaders.
My weekly routine includes listening to an episode or two of 'Data Engineering Show'.
And follow data leaders on LinkedIn.
Curious to see, what would you add to this list?
Which resource has been the most impactful to your career?
That's all for this Sunday. Next week we will talk about how to book more demos in August.
Quick Reminder: If you like my emails please do “add to address book” or reply.
See you next week.
Happy prospecting ✌️
Elric
As soon as you're ready, I can help you in 2 different ways:
Check the previous SDR Game newsletter I sent, here's the link.
Check my podcast, where I interview top-performing SDRs, you can watch the episodes on Spotify, and YouTube.
This is awesome! I'm an early stage founder and been devouring these resources.
Thank you for the shoutout <3